Why StoryBrand is the Key to Successful Website Design

*Building a StoryBrand* by Donald Miller

If you're a small business owner looking to create a successful website the StoryBrand method is a total game-changer. The StoryBrand method, developed by Donald Miller, is a framework that helps you clarify your messaging, connect with your audience, and drive conversions—and this can be directly applied to your website! When combined with our Squarespace templates, this method is a powerful tool that can totally take your business to the next level.

So, what exactly is the StoryBrand method, and why is it so important?

The StoryBrand method is a framework that helps you create messaging that speaks directly to your ideal clients’ needs and desires. By identifying their pain points, aspirations, and desires, you can create messaging that resonates with them and positions your business as the solution to their needs.

They also have an amazing FREE online resource called the StoryBrand BrandScript. If you're looking to implement the StoryBrand method in your business or on your website but aren't sure where to start, this online tool is amazing at helping you get clear on your message. The StoryBrand BrandScript takes you step-by-step through the StoryBrand framework with guided prompts, helps you identify your brand's core messaging, and then create a compelling brand narrative that speaks directly to your ideal client.

Checkout the FREE BrandScript tool →

StoryBrand, meet Squarespace Templates.

When I started created website templates, I saw so many other template shops creating pretty templates. But I wanted to make templates that actually helped people grow their businesses and sell more. That’s why I decided it was super improtant to use the StoryBrand Framework to build my templates, to help new and growing business owners stand out and grow faster.

Here’s a few ways the StoryBrand Framework is built into our Squarespace templates:

Create Clear Messaging & guidance

The StoryBrand method is all about making your message crystal clear to your audience. When people land on your website, they need to immediately be able to tell who you are, what you do, and how they can benefit from it. You also need to provide a clear roadmap for how they can get whatever it is you offer. And to help them along this journey from discovery to purchase, your site should have copy that speaks to their pain points, aspirations, and desires.

Luckily, all of our Squarespace templates for service-based businesses were designed with this exact roadmap in mind! On our templates, you’ll find space to write clear, concise headlines, add stand-out call-to-action buttons, and useful copy prompts to help you know what to write where. By using the StoryBrand framework with our Squarespace templates, you can create a website that not only looks great but also speaks directly to your audience and sells to your ideal client.

standout in a saturated market

How many times have you visited a website, and you have no idea what they do? Or maybe… you have no idea what to do next? Believe it or not, creating a website that is clear and concise is going to help you stand out from your competition and leave a lasting impression on your website visitors. By simply creating messaging that is clear, concise, and memorable, and having a site that’s easy to use, you can better connect with your audience. And our Squarespace templates are here to help make that easy!

increase website conversions

As an entrepreneur, you definitely want your website to do more than just look pretty. You want it to drive results for your business—whether that’s more products sold, more inquiries received, etc. And that's what a website conversion is! A website conversion is when a visitor on your site takes a desired action, like making a purchase, filling out a form, or signing up for your newsletter. In other words, a conversion is when a visitor becomes a customer or takes another valuable action that moves them closer to becoming a customer. When you optimize your website for conversions, you'll be able to turn more of your visitors into customers, which means more revenue and growth for your business.

If you’re not sure where to start with that, our Squarespace templates are here to help! From layouts to copy prompts, our templates use the StoryBrand Framework to make it super simple for users to find what they’re looking for, purchase from you, or inquire about your services. By using the StoryBrand method with our Squarespace templates, you can create a website that not only looks great, but also converts visitors into customers.