How to Hype Your Website Launch
Congratulations on the upcoming launch of your new website!! Launching a site is such a huge achievement for you and your business, so be proud of what you’ve accomplished. Wither you purchased a DIY website template, built it all yourself, or hired a designer for a custom site, you should definitely hype up the launch to your audience!
The benefits that come with promoting your new site include:
boosting traffic (great for SEO and Google rankings!)
promoting brand awareness
increased inquiries and/or purchases
and more!
Here's 5 simple ways, with some real-life ideas, on how to build the hype for your launch:
🔒 Create a lock page
Create a little mystery by designing a temporary page that says your site is "coming soon"!
Give it a professional look by:
setting a large background image
adding your logo
styling it with your brand colors and fonts
keeping the text SIMPLE
💌 BONUS: Collect emails on that landing page so people can be the first to hear when you launch! Then on launch day, you can land in their inbox to give 'em the deets.
Our client britt.fit’s lock page:
🥳 Throw a giveaway!
Create a giveaway that relates to your brand/services/products/whatever it is you do. You can talk about it before launch to spread awareness, or keep it as a launch day surprise!
IDEA 1 (for Instagram): Have people visit your new site, then comment on your post with what they love most to enter the giveaway. This will get them used to your site and up your traffic to start building that SEO.
IDEA 2 (for Facebook): Have people share your new website on Facebook for entries. Have them post about why they want to win your giveaway. (But first make sure your social sharing image is a pretty one!)
BONUS TIP: If your giveaway is the actual product or service that you sell, host your giveaway before your site goes live. Otherwise, people will be hesitant to purchase on launch day because they’ll be waiting to see if they’ve won it for free.
👀 Offer some sneaky peeks
Give 'em just a little taste of what’s to come! If they like what they see, (which we know they will) they'll be back for more.
IDEA 1: Share pictures/video of your website pulled up on a computer to your Instagram/Facebook stories
IDEA 2: Go live on either platform to give a sneak peak
📄 Promote your opt-in
Step 1 is to create a value-packed freebie that gives them a taste of how you can solve their problems. Ideally this resource will show off your expertise, then convert them into customers, all while growing your email list. Well, we can use that offer to drive new traffic to your site!
Let people know what amazing (free!) value they'll get by visiting your new site, and they’ll flock to it on launch day to grab their [insert your creative opt-in here].
🗣 Talk about it EARLY!
You can't build the hype if you run out of time. Let people know at least a week in advance that something big coming, and that it’s something that will help solve a problem they have!
