Three Ways to Add Testimonials to Your Sales Page
A sales page is a single page on your website that’s dedicated to selling a single offer, giving your audience details about it and showing them how to purchase it.
Sales pages can be super long and intimidating (I’ve built a ton of them in my time as a designer, so trust me, I get it!), but one thing you should always have on yours are testimonials.
why testimonials?
Buyers make decisions in different ways. One way some make decisions is by reading about the experiences of others who have tried something first. Think about it—how many times have you shopped on Amazon and immediately scrolled down to read the reviews? Testimonials are a super great way to show off that your offer can really help people solve whatever problem your offer solves!
Don’t have testimonials for your offer yet?
That’s totally okay, we’ve all been there. Maybe you don’t have testimonials yet for your new course right now, but maybe you’ve done a webinar or created a helpful PDF in the past. Testimonials from these resources can totally work for your new offer, because they’re still about your teaching style! So don’t be afraid to use those on your sales page and switch them out for updated ones when students start raving about that new course.
3 ways to add testimonials
1. Scrolling Carousel
One of the most common ways I add testimonials to a page is probably a scrolling carousel of text. This form of testimonial is great for if you have large or small amounts of text.
If you’re using a website builder like Squarespace, these features are usually built in. When using text in a testimonial by itself, I always like to add what’s called a “pull quote”. A pull-quote is one short, extremely powerful snippet of the full testimonial that will help draw the scroller’s attention to the testimonials and give them a vague idea what they’re about. Here’s an example of a testimonial slider that’s currently on my home page:
2. Text and Image
You can use just the text if that’s all you have, but adding an image of whoever gave the feedback (with their permission, of course!) is always powerful too. You can also do this as a scrolling carousel with an image, or stationary with just text and an image. Here’s an example of this from my Modern Sales Page Template:
And here’s another example using image and text in a different format, from the sales page on the Daisy website template:
3. DM Testimonials
One other way I like to show off testimonials is by using DMs people get, on Instagram for example. I used to have website clients send me a bunch of DMs they wanted on their sales page, and sometimes those can look a little sloppy. So in all my sales page templates, there’s an option provided to make your DM screenshots look a little nicer, with the help of some Canva templates. Here’s two examples from my Chic Sales Page Template and Modern Sales Page Template:
Hopefully by implementing testimonials on your site, you see the impact they can have on selling your offer!
Don’t feel like building a sales page from scratch?
Check out my Sales Page Templates that can be added right on to your existing Squarespace website! They’re a plug-and-play, fast way to launch your sales page. And of course, they include testimonial sections like the examples above.
